Standing Up, Saving Wolves, and Selling Confidence
A conversation on purpose, sustainable fashion, and finding your lane in Sedona and beyond.
Recently, I sat down with the Awaken Your Purpose podcast to talk about something I don’t always pause to connect all the way through—my life.
Not the bullet points. Not the highlights. The throughline.
Because if you look at what I do today, owning a consignment boutique in Sedona, working sustainably, helping women build confidence, and advocating for wolves and wildlife, it can look like a lot of different things. It isn’t. It’s one thing that has shown up in different ways over time. You can watch the full conversation here.
Purpose doesn’t show up all at once
One of the first stories I shared on the podcast goes back to my teenage years. I stood up for someone being bullied. At the time, it was instinct. It wasn’t “purpose.” It wasn’t a defining moment. It was just what felt right.
Looking back, it was the beginning of everything.
That thread of protecting, speaking up, and stepping in when something isn’t right has never really left. It just found different outlets over time.
And that is something I see with people all the time. They are waiting for purpose to arrive fully formed, when in reality it has been showing up in small ways for years.
How wolves became part of my life
Wolves were not part of some grand plan. They found me, and once they did, I couldn’t unsee what was happening.
That led to advocacy work that became a significant part of my life, including helping end wildlife killing contests in Arizona and launching Plan B to Save Wolves, which helped rescue hundreds of wolfdogs. One of the most intense moments was being part of a large-scale rescue effort that saved 188 wolfdogs in a very short period of time.
That kind of work changes you. It is emotional. It is exhausting. It is often heartbreaking.
But it also clarifies something important. When you are operating in your purpose, even the hardest moments still feel aligned.
Fashion was never separate.
At the same time, there has always been another part of me. Fashion.
Not trend-driven, disposable fashion. Real style. Personal style. Pieces that mean something. For years, I built a career in marketing, business, and advertising. That path made sense. It was the “safe” route. It gave me the foundation I use every day.
But it was not the full picture.
In 2024, I bought the store and reimagined it as Closet Concierge, a curated consignment boutique in Sedona focused on sustainable fashion, personal styling, and confidence. That is when everything clicked.
Fashion and advocacy are not separate. They are connected through impact. One protects the planet. The other changes how people see themselves in it.
What Closet Concierge Really Is
Closet Concierge is a consignment store, yes. You will find curated clothing, designer pieces, vintage, cowboy boots, turquoise and silver jewelry, and one-of-a-kind items you won’t see everywhere else. But that is not really what we do.
- We help women feel like themselves again.
- We help them see their beauty, sometimes for the first time in a long time.
- We give clothing a second life, which is a small but meaningful part of sustainable fashion.
- And we create experiences through styling, events, and workshops that make fashion feel approachable and fun again.
I say it often because it is true.
We are not selling clothes. We are selling confidence.
The part people don’t talk about
Starting something new, especially something you care deeply about, is not clean or linear. There were plenty of moments where I did not know exactly what I was doing. Owning a store. Building something that did not exist before. Figuring it out as I went. That is normal.
What matters is continuing anyway.
Most people do not find their purpose because they are waiting for certainty. They are comparing themselves to others. They think they need a full plan before they start. You do not. You need to take one step. Volunteer. Try something. Speak up. Pay attention to what pulls at you.
That is how this builds.
What I Believe Now
If there is one thing I hope people take away from the conversation, it is this:
• Stop comparing yourself.
• Take a stand for something that matters to you.
• Encourage people. It has more impact than you think.
• Give grace to yourself and to others.
And understand that purpose is not one thing. It is a pattern. It shows up in how you live, how you treat people, what you fight for, and what you create.
If You Are in Sedona
If you are visiting Sedona or live here, stop by Closet Concierge.
You can shop, yes. But more importantly, you can experience what it feels like to reconnect with your own style in a way that is sustainable, personal, and confidence-building.
And if this story resonates, I encourage you to watch the full episode and think about where your own purpose has already been showing up because it is there.